Glastonbury Festival

Orbit Research to provide Satellite Internet services at the Glastonbury Festival

Orbit Research, Social Media Strategist and ipercast today announce the launch of the Social Media Experiment (www.socialmediaexperiment.co.uk), which will take place in the Igloo Dome at Glastonbury 2010.

The experiment will fuse live music, DJ sets, spoken word, comedy and art with various online and social media platforms on Glastonbury’s 40th Birthday party. This merger will occur through the Igloo Dome’s high definition visuals and Dolby 6.1 surround sound technology. It will incorporate a variety of different social media platforms, streaming technology and Bluetooth, making the experiment a truly immersive experience.

The Social Media Experiment will take place on Friday the 25th June between 1pm & Midnight, and will feature a number of comedians, musicians, performance artists and live shows incorporating social media and interactive web technologies. Such events include a stand-up comedy act using ‘Chatroulette Live’. Other highlights include a virtual art gallery and a range of musicians using social media within their performances.

Today will also see the launch of the Social Media Experiment’s ‘Perform at Glastonbury 2010’ competition, which gives entrants the chance to perform live on the Glastonbury stage. In order to win, visitors to the site are asked to join the competition group on Facebook and post a link to prove that they are a in a band, an artist etc. The winning act will then be chosen from the group at random in this ‘flash mob’ style competition.

The experiment has been devised and coordinated by Social Media Strategist, while ipercast has built the website, the content management system and provided the web streaming technology. Orbit research will be providing satellite connectivity for the project.

James Norris, of Social Media Strategist, comments: “Glastonbury is all about performance, fun and expression. The Social Media Experiment allows attendees to have memorable, interactive experiences whilst being surrounded by the Igloo domes state of the art technology.”

Ian Jones, Managing Director of Orbit Research noted: “We are really pleased to be supporting this event, providing a high speed satellite streaming capability directly into Glastonbury whilst simultaneously enabling a large WiFi network allowing visitors to participate in these new events…. and check their emails, of course!”

Marina Sirotkin, UK country manager for ipercast, adds: “Being involved with such a groundbreaking project is a real thrill, and it’s exciting to see all the aspects of the Experiment come together. It’s this kind of technology which will really propel performance into the 21st Century and we can’t wait to see the results.”